The introduction of Artificial Intelligence and Augmented
Reality era to the beauty enterprise has modernised the skills of splendor
manufacturers and the stories they can provide a consumer.
Augmented Reality (AR) is the change of a real-existence
environment through digital features inclusive of visible, audio or other
sensory elements. Artificial Intelligence (AI) complements this era by
imparting a more in-depth and complicated manipulation of an environment on
this virtual area.
This technology is proving both popular and a hit in the
beauty industry due to the fact it is able to offer buyers a personalized
experience, which pursuits to make purchasing a lot greater centered and
simpler for clients.
Whether it’s thru a skin care diagnostic selfie enjoy or a
color matching strive-on, AI and AR provide a wide variety of solutions to
match in with the desires of a beauty brand and its customers.
To offer these reports, manufacturers often paintings with
technology corporations specialising in AI and AR answers.
With over 900 million downloads globally, Perfect Corp is a
company committed to transforming how customers, content creators and beauty
manufacturers engage together thru AI and AR technology.
Working with over 370 brands which include Estée Lauder,
No7, Barry M and MAC Cosmetics, Perfect Corp targets to apply this generation
to revolutionise splendor brands and the way they function.
Alice Chang, CEO and Founder at Perfect Corp, explains:
“Advanced technology which include AI and AR virtual strive-on reports are
assisting brands to create a continuing omnichannel strategy that provides
customers with exciting and personalised stories that communicate to the
present day-day patron.
“The implementation of this advanced technology also permits
clients to spend greater time connecting with a brand, either in-store or on
the logo's website, thru interactive digital reviews that permit clients to
strive-on more merchandise than ever earlier than and in flip have more
advantageous, personalised purchasing stories that force impactful results.”
Like Perfect Corp, Revieve is any other technology
organisation turning in hyper-personalized beauty experiences for worldwide
manufacturers and retailers, powered by means of AI and AR.
Launching platforms together with an AI Skincare Advisor, AI
Makeup Advisor and AI Suncare Advisor, Revieve gives a wide variety of AI
splendor answers to manufacturers around the world.
Sampo Parkkinen, CEO and Founder of Revieve, says:
“AI-powered structures provide engaging studies and actual fee in helping
purchasers locate what they are looking for, providing education and guiding
them during the purchasing adventure.
“The complete enterprise started out with makeup apps with
infinite filters that could make human beings look much less like their real
selves. As a company, we've got usually been a ways from that. Our attention is
at the consumer and providing real cost, no longer distorting beauty requirements,
because the ones ought to be personal to each individual read more:- wikitechblog
