The beginning of Artificial Intelligence and Augmented
Reality technology to the splendor enterprise has modernised the skills of
splendor brands and the studies they can offer a consumer.
Augmented Reality (AR) is the amendment of a real-life
environment via virtual features consisting of visual, audio or other sensory
elements. Artificial Intelligence (AI) complements this era by means of
offering a closer and complicated manipulation of an environment in this
virtual space
This generation is proving both popular and a hit inside the
splendor industry due to the fact it could provide customers a personalized
experience, which goals to make shopping a great deal greater centered and less
complicated for clients.
Whether it’s through a skincare diagnostic selfie revel in
or a coloration matching attempt-on, AI and AR provide a huge range of
solutions to suit in with the desires of a splendor emblem and its clients.
To provide those reports, manufacturers frequently paintings
with era corporations specialising in AI and AR solutions.
With over 900 million downloads globally, Perfect Corp is a
enterprise devoted to remodeling how customers, content creators and beauty
manufacturers interact together thru AI and AR technologies.
Working with over 370 manufacturers which includes Estée
Lauder, No7, Barry M and MAC Cosmetics, Perfect Corp goals to apply this
technology to revolutionise splendor brands and the manner they perform.
Alice Chang, CEO and Founder at Perfect Corp, explains:
“Advanced era including AI and AR virtual strive-on stories are supporting
manufacturers to create a continuing omnichannel approach that offers customers
with entertaining and personalized reviews that communicate to the cutting-edge-day
client.
“The implementation of this superior era also allows clients
to spend greater time connecting with a logo, either in-shop or on the logo's
website, through inter active virtual experiences that allow customers to
attempt-on more products than ever earlier than and in turn have more
effective, personalized shopping reviews that power impactful outcomes.”
Like Perfect Corp, Revieve is any other technology
corporation handing over hyper-personalized beauty stories for worldwide
manufacturers and stores, powered through AI and AR.
Launching systems together with an AI Skincare Advisor, AI
Makeup Advisor and AI Suncare Advisor, Revieve offers a huge variety of AI
beauty answers to brands around the sector.
Sampo Parkkinen, CEO and Founder of Revieve, says: “AI-powered
platforms provide engaging studies and real fee in supporting customers
discover what they are looking for, imparting schooling and guiding them during
the shopping journey.
“The whole enterprise commenced with makeup apps with
countless filters that could make humans look less like their authentic selves.
As a company, we've continually been some distance from that. Our awareness is
on the person and imparting real cost, now not distorting beauty requirements,
because the ones must be non-public to each man or woman.”
Both Perfect Corp and Revieve vicinity personalisation at
the heart of those virtual stories
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