I think we agree when stating that the post Covid 19 era has
begun at all levels and the fashion industry, as well as the way we consume it,
is undergoing a radical transformation technologyify.
They say that our way of seeing the world has changed, of
perceiving it and if it is true that we are moving towards a more conscious
era, how can we be more ethical in our purchases while remaining elegant?
Trust me, it's not difficult. Sustainable fashion exists,
these 5 brands are my favorites.
Post-Covid 19, the clothing industry and the way in which we
consume fashion is going through a radical shift. A global pandemic can do
wonders for one’s perspective; the absence of human activity has resulted in
fish coming back to the canals of Venice, dolphins in the Thames – the impact
we have on the planet has never been clearer. worldbeautytips
So, as we move forward in to a more conscious age, how can
we be more ethical in our purchases whilst remaining stylish? These five brands
should give you a head start:
HORIZONTAL
Handmade in Italy, the Milanese minimalists YATAY offer us
100% vegetarian slippers. Specializing in clean lines and with an elegant
approach to design they think of "Common projects with a conscience".
They differ from other green options on the market in that their skins are made
mainly of cereals, which are 100% biodegradable. The small amount of recycled
plastic from the ocean used in the soles can be sent to Yatay to be returned to
the production process, with 0% of the shoes going to landfill. And as if that
wasn't enough, Yatay also agrees to plant a tree for every pair of shoes
purchased. You get a unique code when you buy and you can monitor the growth of
the trees and how much CO2 you have compensated for.technologyford
Handmade in Italy, Milanese minimalists YATAY offer Peta
Approved, 100% vegan sneakers. Specialising in clean lines and a slick Scandi
approach to design, think ‘Common Projects with a conscience.’ They differ to
other vegan options on the market in that their leathers are made mostly of cereals,
which is 100% biodegradable. The small amount of recycled ocean plastic used in
the soles can be sent back to Yatay to be put back into the production process,
meaning that 0% of the shoes go to landfill. As if that wasn’t lovely enough,
Yatay also pledge to plant one tree for every pair of shoes purchased. You get
a unique code upon purchase and can monitor the trees growth and how much co2
you’ve offset. techiesin
SLOWEAR
The track is the name itself. Born as the antithesis of
fast-paced throwaway fashion, this iconic Venetian brand doesn't bow to the
pressure of seasonal fashion, but instead commits to timeless pieces made to a
high standard designed to last for years. Made in Venice and best known for its
iconic “Incotex” pants (made with scrupulously selected and treated fine fibers
that are washed and dyed using modern procedures and experimental techniques)
Slowear also offers high-quality casual wear and a luxurious line. of knitwear.
Behind the scenes, Slowear also invests in clean industry and encourages the
use of renewable sources in its headquarters and manufacturing processes,
without a single piece of single-use plastic in sight. technologyies
The clue is in the name: born as the antithesis to fast
disposable fashion, iconic Venetian brand Slowear do not bow to the pressure of
‘drop’ culture, instead committing to timeless pieces manufactured to a high
standard that will last for years. Manufactured in Venice and best known for
their iconic ‘Incotex’ trousers, Slowear also offer high end smart casual
separates from Montedero and a luxury Zanone knitwear line. Behind the scenes,
Slowear also invest in clean industry and encourage the use of renewable
sources in their HQ and manufacturing processes, with not a piece of single use
plastic in sight.
POTATO HEAD
Attention to the fact: each Potato Head shirt is made from
Tencel, a natural material made from the pulp of fast-growing eucalyptus trees.
The fiber is fully biodegradable and antibacterial, uses 80% less water than
cotton, and is harvested without the use of pesticides or insecticides.
Following a recent collaboration with Peggy Gou, a well known South Korean DJ,
they have launched a new range of vibrant graphic printed summer shirts with
eco-friendly credentials that will make you feel as good on the inside as on
the outside.
The fibre is fully biodegradable and anti-bacterial, using
80% less water than cotton and is harvested without the use of pesticides or
insecticides. After a recent collaboration with global superstar Peggy Gou,
they have launched a new range of vibrant, graphic printed shirts for the
summer with eco-credentials that will make you feel as good inside as they look
on your back – so even if Glasto is a write-off this year, Potato Head will
bring a bit of that festival feeling to your back garden. Warm lager not
included
